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12 Dicembre 2020 alle 6:07 am #17249Audrey DohertyOspite
Fostering Sustainable Behavior
An Introduction to Community-Based Social Marketing
by Doug McKenzie-Mohr, William Smith
- Language: english
- Author: Doug McKenzie-Mohr, William Smith
- ISBN: 9780865714069 (0865714061)
- Release date: November 1, 1999
- Genres: sustainability, psychology, business, education, environment
- Publisher: New Society Publishers
- Format: paperback, 160 pages
About The Book
Our consumption patterns are threatening to outstrip Earth’s ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
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12 Dicembre 2020 alle 8:56 am #17263schermaglieOspite
Cochise · Nancy Schwartz · 9780791016947Se ti è piaciuto quello che hai letto, perché non lo condividi?