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    • #17249 Rispondi
      Audrey Doherty
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      Fostering Sustainable Behavior
      An Introduction to Community-Based Social Marketing

      by Doug McKenzie-Mohr, William Smith

      🔥 Fostering Sustainable Behavior | READ MORE 🔥

      • Language: english
      • Author: Doug McKenzie-Mohr, William Smith
      • ISBN: 9780865714069 (0865714061)
      • Release date: November 1, 1999
      • Genres: sustainability, psychology, business, education, environment
      • Publisher: New Society Publishers
      • Format: paperback, 160 pages

      About The Book

      Our consumption patterns are threatening to outstrip Earth’s ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

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    • #17263 Rispondi
      schermaglie
      Ospite

      Cochise · Nancy Schwartz · 9780791016947

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