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      Manager’s Guide to Marketing, Advertising, and Publicity
      by Barry Callen

      Manager’s Guide to Marketing, Advertising, and Publicity | Click Here

      • Language: english
      • Publisher: McGraw-Hill Education
      • Author: Barry Callen
      • Release date: September 1, 2009
      • Format: paperback, 250 pages
      • ISBN: 9780071627962 (0071627960)

      About The Book

      Proven strategies that make sure your marketing message stands out from the rest

      The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

      Manager’s Guide to Marketing, Advertising, and Publicity explains

      The 14 principles of marketing communications strategy

      Common marketing mistakes to avoid

      Techniques for creating powerful marketing messages

      The many choices for delivering your marketing message

      How to take full advantage of digital platforms

      Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

      Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

      Clear definitions of key terms, concepts, and jargon

      Tactics and strategies for overseeing marketing initiatives

      Insider tips for getting the most out of marketing, advertising, and publicity

      Practical advice for creating effective campaigns

      Warning signs when preparing for and undertaking marketing initiatives

      Stories and insights from the experiences of others

      Specific marketing procedures, tactics, and hands-on techniques

      Online book Manager’s Guide to Marketing, Advertising, and Publicity buy cheap on PocketBook on Amazon. Paperback ebook Manager’s Guide to Marketing, Advertising, and Publicity by Barry Callen download. TXT Manager’s Guide to Marketing, Advertising, and Publicity for PC on Walmart.

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