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      Bookmercial Marketing
      Why Books Replace Brochures in the Credibility Age

      by Victor Cheng

      Bookmercial Marketing – Read More

      • Author: Victor Cheng
      • Publisher: Innovation Press
      • Format: paperback, 180 pages
      • Release date: March 22, 2008
      • ISBN: 9780976462477 (0976462478)
      • Language: english

      About The Book

      Research studies show that the average person sees 3,000 ads a day. Truth is, they ignore these 3,000 ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and sales brochures-even yours. Customers want to make well-informed buying decisions, but they’re overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless marketing assets. CEOs and marketing executives must transform their company’s image, becoming the “industry experts”that customers notice and seek out. Traditional sales materials can’t create this perception-but publishing a book can. To succeed in today�s marketplace, you must publish first, teach second, and sell third. It’s the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that’s the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. And Bookmercial Marketing shows you how.

      EPUB ebook Bookmercial Marketing buy iPhone on IndieBound. Hardback Bookmercial Marketing by Victor Cheng. TXT book Bookmercial Marketing Victor Cheng read online. MP3 book Bookmercial Marketing download for Kindle on Powells. MOBI Bookmercial Marketing buy cheap.

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