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Ursula Martius Franklin’s The Real World of Technology remains highly relevant because it looks beyond tools and explains how technology shapes society, privacy, work, governance, and human decision-making. For anyone working in modern digital transformation, AI, or cloud innovation, the book offers valuable context on the ethical side of technical progress. Even an aws bedrock consultant can take useful lessons from Franklin’s thinking, especially when designing AI solutions that should be responsible, transparent, and useful for people, not just efficient for systems.