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Reputation
Realizing Value from the Corporate Image
by Charles J. Fombrun- Release date: January 1, 1996
- Language: english
- Publisher: Harvard Business Review Press
- Author: Charles J. Fombrun
- ISBN: 9780875846330 (0875846335)
- Format: hardcover, 456 pages
About The Book
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries — and even U.S. business schools — compete for prestige and achieve celebrity.
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