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      Reputation
      Realizing Value from the Corporate Image

      by Charles J. Fombrun

      📕 Reputation · Click Here 📕

      • Release date: January 1, 1996
      • Language: english
      • Publisher: Harvard Business Review Press
      • Author: Charles J. Fombrun
      • ISBN: 9780875846330 (0875846335)
      • Format: hardcover, 456 pages

      About The Book

      In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries — and even U.S. business schools — compete for prestige and achieve celebrity.

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